[Update: Thanks to a comment from 52Tease below, I realized I was looking at Squatter site!  Like 52Tease advises, check out the real site at http://decathlontent.com/.  Damn squatters.  My apologies to everyone at Two Second Tent!  The actual site is excellent.  Now all we need is a slightly larger Family size model, please.]

There's a self-erecting camping tent called the Two Second Tent.  Throw it up in the air, it takes shape, you stake it down and you're done.  It's amazing how easy everyday tent assembly is these days, but still, I like the idea of an even easier tent setup when I go camping.

The Two Second Tent was a BusinessWeek 2006 IDEA Winner, which prompted me to visit the company UK site.  Talk about lame!  I just can't understand how a product so cool can have such a lame online presence.  Google ads???  A dysfunctional Home Page link?  No conversion from pounds to dollars?  What are you joes thinking?

[tags: Two Second Tent]